Born in 1908 in Argentina into a family dealing in such precious stones, he conceived a passion for cultured pearls and won recognition as a leading expert in the field. He worked with the finest specimens, particularly those of a creamy-pink shade now known as ‘FRED-colored’. From the early 1950s, colorful stones kindled his creativity when the Nepalese king and queen commissioned from him jewelry to match the court saris.

Fred Samuel’s natural aesthetic sensitivity, together with his radical view of jewelry as part of everyday life, especially for women, enabled him to build a brand as timeless as it is distinctive.