Duke Fulco di Verdura (1899–1978) began his career in 1920s Paris, designing the iconic Maltese Cross Cuffs for his friend Coco Chanel. In 1934 Verdura ventured to America and designed jewels for stars of the era, including Greta Garbo and Marlene Dietrich. He officially became an “American jeweler” on September 1, 1939, the day war broke out in Europe, when his friends, Cole Porter and Vincent Astor, financed his debut on Fifth Avenue. With Europe off-limits during the war, Verdura gained a following of high-profile clients among New York society and fashion’s best-dressed list, enticed by Verdura’s bold yet understated “chic”.

In 1985, Ward Landrigan, head of Sotheby’s US jewelry department, purchased the company, including its archive of nearly 10,000 original sketches, and set about to bring Verdura’s timeless designs to a new generation of collectors. His son Nico joined the company in 2004 and currently serves as President alongside Ward, Verdura’s CEO.